Why are people more likely to choose foods that use more food additives

Smell and color play an important role in the survival of animals. Animals rely on smell, color to find, identify food, distinguish the same kind from enemies, seduce the opposite sex, find mates, sound alarms or gather groups. Smell and color is a special "language".

Humans also find and distinguish food by smell and color. The smell and color of food can represent the freshness, nature and state of food (Philippines food flavour wholesale) , and reflect the quality and quality of food (Philippines food Ingredient supplier) . Smell and color are important indicators to distinguish whether food is edible or not, whether it is delicious or not.

Therefore, from the point of view of businesses, they are more willing to make food have more fragrant smell and bright color, so as to meet human sensory needs and primitive impulses, make food more attractive and easier for consumers to choose (Philippines food flavour supplier) , and be in a more favorable position in the fierce competition.

Moreover, the use of preservatives, antioxidants of food, smell and color is not easy to deteriorate (Philippines food flavour supplier) , the quality is more stable, good quality for a long time.

Therefore, consumers are more likely to choose foods that use more food additives.

Don't worry, too strong smell and bright color will cause people to question the quality of food. That is, excessive use of flavors and pigments has the opposite effect. As long as the food additives are permitted by the state, they generally do not cause safety hazards due to edible flavors, spices and pigments in food.

Consumers should also be careful not to buy food with too strong aroma or too bright color.